Digital Marketing Proposal

TTF - The Tyre Factory

Driving Your Digital Success Forward

Executive Summary

Our Vision

Transform TTF's digital presence into a powerful customer acquisition engine that drives foot traffic to your shops and boosts online engagement.

Target Audience

Vehicle owners seeking quality tyres, professional service, and competitive pricing from a trusted local provider.

Key Objectives

  • Increase website traffic by 150%
  • Boost social media engagement by 200%
  • Drive 30% more foot traffic to TTF shops
  • Establish TTF as the go-to tyre expert online

1. Website Management & SEO

Promotional Banner Management

Static Image Banners

High-quality promotional banners featuring your products, special offers, and brand messaging. Perfect for showcasing tyres, services, and shop locations.

Dynamic Animated Banners

Eye-catching animated banners with smooth transitions, rotating product displays, and interactive elements to boost engagement and click-through rates.

A/B Testing & Optimisation

Continuous testing of both static and dynamic designs to maximise conversions. Mobile-optimised responsive designs for all devices.

Note: Product videos, images and shop photos to be supplied by TTF staff. We'll handle all design, optimisation, and banner creation.

Search Engine Optimization (SEO)

On-Page SEO

  • Optimise title tags and meta descriptions
  • Improve site structure and internal linking
  • Enhance page load speed
  • Schema markup implementation

Local SEO

  • Google My Business optimisation for all TTF locations
  • Australian local directory listings management
  • Location-specific landing pages for each shop

Content Strategy

  • Monthly blog posts on tyre maintenance and safety
  • Product guides and comparisons
  • Tyre care and driving tips for Australian conditions
  • FAQ sections for common queries

Expected Results

150% Increase in Organic Traffic
Top 3 Rankings for Key Terms
40% More Local Searches

2. Social Media Marketing

Content Calendar Themes

Monday

Maintenance Tips

Tuesday

Product Spotlight

Wednesday

Customer Features

Thursday

Promotions & Deals

Friday

Shop Highlights

3. YouTube Channel & Video Marketing

Video Editing Services

Standard Editing Package

  • TTF branding and logo integration
  • Background music and sound effects
  • Text overlays and call-to-action elements
  • Optimised for social media platforms

Content Types

  • Product showcase videos
  • Shop tour and staff introduction videos
  • How-to guides and tyre tips
  • Customer testimonials
  • Special promotions and offers

Premium Editing (Additional Cost)

  • Professional cuts and transitions
  • Colour correction and audio enhancement
  • Advanced motion graphics and animations
  • 3D text and visual effects
  • Drone footage editing
  • Multi-camera production editing
  • Cinema-quality colour grading
  • Custom animated intros/outros

Important: Raw video footage and product shots must be supplied by TTF staff. We recommend shooting in good lighting with steady camera work. We'll handle all post-production editing, effects, and optimisation.

Extra Services: Premium video editing features available at additional cost. Contact us for custom quote based on your specific requirements.

Why Video Marketing Works for TTF

Build Trust & Authority

Video content helps customers see the expertise and professionalism of TTF staff, building trust before they visit your shops.

Showcase Products in Action

Demonstrate tyre quality, performance, and installation processes that static images can't capture effectively.

Increase Online Visibility

Videos improve SEO rankings and are prioritised by social media algorithms, expanding your reach across Australia.

Expected Video Marketing Impact

3x Higher engagement than images
80% Of customers prefer video content
2x More likely to share videos

Implementation Timeline

Phase 1: Foundation (Days 2-3)

  • Website audit and SEO baseline assessment
  • Social media account optimization
  • Content calendar development
  • YouTube channel setup and branding

Phase 2: Launch (Days 4-5)

  • First promotional banner campaign
  • Initial social media content rollout
  • First YouTube videos published
  • SEO optimisations implemented

Phase 3: Growth (Months 2-3)

  • Scale content production
  • Launch paid advertising campaigns
  • First performance review and optimisation

Phase 4: Optimisation (Ongoing)

  • Monthly performance analysis
  • A/B testing and refinement
  • Monthly campaign execution
  • Continuous improvement based on data

Investment Options

Advanced SEO Package

$2,790+
  • Comprehensive SEO audit & strategy
  • On-page optimisation for all pages
  • Google My Business setup & optimisation
  • Local SEO for all TTF locations
  • Monthly keyword research & targeting
  • Technical SEO improvements
  • Monthly ranking reports

SEO + Social Media Package

$4,490+
  • Advanced SEO Package
  • 4 Website banners per month (2 static, 2 dynamic)
  • 5 Facebook posts/week
  • 4 Instagram posts/week + Stories
  • 4 videos/month
  • Paid ad management (budget: +$200 weekly, optional)
  • Bi-weekly reporting & calls

Premium Package

Recommended
$6,490+
  • Advanced SEO Package
  • Unlimited banner management
  • Daily social media posting
  • 8 videos/month
  • Paid ad management (premium budget: +$500 weekly, optional)
  • Weekly reporting & strategy sessions
  • Dedicated account manager
  • Priority support and revisions

Ready to Transform Your Digital Presence?

Let's discuss how we can drive more customers to TTF shops and establish your brand as the leader in the Australian tyre industry.

Contact us to get started:

Email: [email protected] | Phone: 0411 029 850